1. What issue/ topic did you choose? digital access
2. Why is this important? everyone should be able to use technology.
3. Who do you want to reach? i want our community to know that technology is reachable.
4. What is the behavior your looking to change? that people think that they have access to technology.
5. Why doesn’t the audience already engage in this behavior?everything
6. What emotional appeal can you make? their kids will suffer 
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives.
9. Where are they? in our community
10. Who is there? everyone
11. What’s’ going on around them?  they usually think that its impossible to get internet.
12. What are they saying? "i can't afford this"
13. Who is message brought to you by? by the internet.