Design Brief:

Problem: why should everyone have digital access?

Concept: i want people to know that its possible to to know what going on in the world.

Sources: 

Identify and analyze appropriate source of information you will need to solve your problem.

Any Research?

Actors?

Materials / Props?

Sound / Music?

Software?-

Specifications:

Format: (web video (320 x 240) or PAL D1/DV widescreen

Pixel Format: Square pixels or DV Footage

Tools: (Photoshop, illustrator, iMovie, Premier, Final Cut Pro, After Effects)

Length: (15 – 60 seconds)

1. What issue/ topic did you choose? digital access
2. Why is this important? everyone should be able to use technology.
3. Who do you want to reach? i want our community to know that technology is reachable.
4. What is the behavior your looking to change? that people think that they have access to technology.
5. Why doesn’t the audience already engage in this behavior?everything
6. What emotional appeal can you make? their kids will suffer 
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives.
9. Where are they? in our community
10. Who is there? everyone
11. What’s’ going on around them?  they usually think that its impossible to get internet.
12. What are they saying? "i can't afford this"
13. Who is message brought to you by? by the internet.

Resarch

Digital access- 

• is starting to use by kids in grades kinder to 12. 
• more and more are starting to use technology.
• less textbooks are being use every year.
• teachers are using technology to teach their students.
• students use social websites to do or share homework.

website: http://www.eschoolnews.com/2010/03/16/digital-access-collaboration-a-must-for-students/